After Apple announced tracking restrictions in iOS, Facebook reacted fairly quickly and also introduced tracking restrictions. The motivation for this is not to get different tracking information from different operating systems, but to continue to have a uniform standard. Facebook's tracking restrictions have been active since the end of January 2021 and are similar to those announced by Apple, the details below.Read this article
iOS 14.5 limits (and opens) app tracking
For the upcoming iOS 14.5, Apple has announced some restrictions for tracking iOS apps. At the same time, Apple also offers a new option. In this blog post you can find out what effects this actually has for tracking.Read this article
Usercentrics v2 - What are the differences?
A major update has been released at Usercentrics. Usercentrics itself even speaks of Usercentrics Version 2. The update must be requested, and there are many things to consider ...Read this article
New Google Analytics Spam
A wave of Analytics SPAM is spreading in some Google Analytics accounts these days. In this blog post we would like to describe how this affects and what can be done about it ...Read this article
Universal Analytics or Google Analytics 4?
Should I switch to Google Analytics 4? Google pushes a GA4 already almost. But is that really the right decision? Or should I stay with GA3?Read this article
Urchin Analytics History and Google Analytics Hit Limit
We have two new knowledge articles: Urchin Analytics Geschichte und Google Analytics Hit Limit ...Read this article
Website Tracking: Is it necessary?
This article reports on the criticism directed against website tracking. We show which critical voices there are and what we think about them ...Read this article
New Website online
We have "completely renewed" our website. Most of the innovations have taken place under the hood, we have switched to a new CMS. This opens up some new possibilities ...Read this article