Do I have to use the Facebook Conversion API?
Facebook is pushing its advertising customers more and more to use the in-house Facebook Conversion API (CAPI). But why? And what is the FB Conversion API anyway? And what options are there to use them? That's what this post is about.Read this article
Complaint wave because of too complicated Consent Banner
On Monday (May 31st, 2021) the “Noyb” association sent over 500 data privacy complaints to various companies. The reason for the complaint is a missing reject button in the Consent-(Cookie)-Banner of the website, or the overly complicated reject option.Read this article
Overheated smartphones through cookie banners
In the last few weeks we have received some reports about smartphones getting hot by visiting various websites. We were able to reproduce the problem, apparently cookie banners are causing the heating. The smartphones sometimes get extremely hot, so there is a risk of explosion from overheated batteries. Since cookie banners are installed in almost all websites, we recommend not using smartphones for the next few days.Read this article
Curious aplab / a-app1 pageviews in Google Analytics
Since last year there are some curious pageviews in our web analytics systems. All these pageviews have url parameters with channel=aplab and source=a-app1 and include the (previous) Google url.Read this article
After Apple announced tracking restrictions in iOS, Facebook reacted fairly quickly and also introduced tracking restrictions. The motivation for this is not to get different tracking information from different operating systems, but to continue to have a uniform standard. Facebook's tracking restrictions have been active since the end of January 2021 and are similar to those announced by Apple, the details below.Read this article
iOS 14.5 limits (and opens) app tracking
For the upcoming iOS 14.5, Apple has announced some restrictions for tracking iOS apps. At the same time, Apple also offers a new option. In this blog post you can find out what effects this actually has for tracking.Read this article
Usercentrics v2 - What are the differences?
A major update has been released at Usercentrics. Usercentrics itself even speaks of Usercentrics Version 2. The update must be requested, and there are many things to consider ...Read this article
New Google Analytics Spam
A wave of Analytics SPAM is spreading in some Google Analytics accounts these days. In this blog post we would like to describe how this affects and what can be done about it ...Read this article
Universal Analytics or Google Analytics 4?
Should I switch to Google Analytics 4? Google pushes a GA4 already almost. But is that really the right decision? Or should I stay with GA3?Read this article
Urchin Analytics History and Google Analytics Hit Limit
We have two new knowledge articles: Urchin Analytics Geschichte und Google Analytics Hit Limit ...Read this article