Matomo Tracking for your website
Privacy-Friendly and Transparent
Matomo is an excellent alternative or addition to Google Analytics 4. While its professional integration requires more expertise, once set up, it can match GA4 in most areas and even exceed it in some.
Matomo (formerly Piwik) is an open source web analytics platform known for its strong focus on data protection.
Unlike many other web analytics services, Matomo allows website operators to retain full control over their data by storing it on their own server or in a cloud environment.
The collected data is visible immediately, so there is no delay like with GA4, where it can take up to 72 hours for the data to be fully and correctly displayed.
Functions scope
Classic Web Analytics: Reports on visitors, page views, time on site, events, etc.
Multichannel Analysis: Reports on traffic sources
Conversion-Tracking: Tracking of user interactions through to goal completion (e.g., form submissions, newsletter sign-ups, purchases)
E-Commerce Tracking: Detailed tracking of purchasing processes, analysis of revenue sources
Customizable Dashboards: Creation of dashboards tailored to specific needs
Matomo Tag Manager: Management of tracking codes, scripts, etc. without modifying the source code and without using Google products
