In many respects, the setup is very similar to that of Google Analytics and the Google Tag Manager. For example, Matomo can use the same e-commerce data layers required by the Google Tag Manager for measuring transactions and other interactions, in addition to the data layers specifically created for the Matomo Tag Manager (MTM).
The Advanced package represents an extended integration with additional features. These are marked in orange in the overview below.
This package includes the setup of Matomo and requires that the installation has already been completed (see package Matomo - Installation).
Matomo Set-up:
Basic
Contents
- Upon request: Tracking setup via fingerprinting instead of cookies to be able to track without user consent (legal basis: legitimate interest; previous consultation with data protection officers is strongly recommended!)
- Setup of Matomo and Matomo Tag Manager (MTM) (5 hours)
- Configuration of required plugins, custom dimensions, standard events (clicks, form interactions, search, scrolling, etc.)
- Setup of the necessary tags, triggers, and variables in MTM
- Configuration of goals / conversions
- E-commerce Tracking Basic (1 hour)
- E-Commerce Tracking Basic (1 Stunde)
- Tracking of purchases / bookings (data layer codes must comply with Google Analytics or Matomo specifications)
- Test purchases / bookings and QA
- Communication und project management (2 hours)
- Communication
- Project management
- Testing & QA
Matomo Set-up:
Advanced
Contents
- Upon request: Tracking setup via fingerprinting instead of cookies to be able to track without user consent (legal basis: legitimate interest; previous consultation with data protection officers is strongly recommended!)
- Event Planning: Definition of individual events, conversions, identification of the cookie banner used and integration with tracking (3 hours)
- Setup of Matomo and Matomo Tag Manager (MTM) (9 hours)
- Configuration of required plugins, custom dimensions, standard events (clicks, form interactions, search, scrolling, etc.)
- Setup of the necessary tags, triggers, and variables in MTM
- Manual setup of additional events und conversions
- Configuration of goals / conversions
- E-commerce Tracking (6 hours)
- E-Commerce Tracking Basic (1 Stunde)
- Tracking of all events sent by the booking process or the shop system and entry into the MTM data layer
- Tracking of all relevant e-commerce events:
- Item list view
- Item view
- Add Item to cart
- View Cart
- Remove from cart
- Begin checkout (including checkout steps)
- Order / Purchase
- Custom events upon consultation
- Setup of Matomo events for tracking in Matomo
- Test purchases / bookings and QA
- Basic reports (2 hours)
- Creation of segments according to specifications
- Creation of reports automatically sent via email
- Creation of dashboards
- Communication and project management (4 hours)
*: These offers are aimed at B2B customers. All prices are net plus 19% VAT.
